Seth Godin gives a shout out on the benefits of LTL shipping

Seth Godin – Master Marketeer gives a shout out on the benefits of LTL shipping in his daily blog message.

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Seth nails the benefits of LTL in the following statement.

FTL means “full truckload.” For the longest time, a full truckload was the only efficient way to ship goods around. A company would expand operations (not just trucking, but just about everything) so that it could use all of an available resource. No sense having half a shipping clerk or half a secretary or half a truck shipment–the rest was going to go to waste, so might as well use it all. ~ Seth Godin

Read  the full Seth Godin  Daily Article Here

http://sethgodin.typepad.com/seths_blog/2014/07/ltl-as-a-strategy.html

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